Transform Chaos into Clarity
Unleash Your Potential with a Proven Framework
that Empowers Your People and Drives Business Growth.
Are you just one leadership team away from either fading into obscurity or soaring to greatness?
Are you:
● Concerned this recession means you’ll lose your competitive advantage?
● Involved with too many projects demanding all your time and attention?
● The only one making decisions and coming up with all the ideas?
● Frustrated — and even desperate — that you have to tell people how to do things over and over each day?
The gap between extinction and greatness isn’t as wide as you think. Build your business on a framework that delivers results so you can feel confident in your business again.

Perry Maughmer
Pinnacle Business Guide
Together, let’s scale the heights and conquer every peak
Welcome to Perry Maughmer’s Leadership Lab, where strategic facilitation empowers executive leadership teams to chart a course for unparalleled success. With a proven track record in facilitating impactful strategy sessions, Perry is the go-to expert for driving organizational growth and fostering collaboration among your team.
Our bespoke facilitation services are tailored to cater to the unique needs of executive leaders. Perry works closely with your team to understand your organization’s vision, challenges, and goals. Through dynamic strategy sessions, he guides your executive team in developing a robust and actionable roadmap that aligns your vision and fuels business success.
With years of hands-on experience across diverse industries, Perry brings a wealth of insights and a fresh perspective to every strategic engagement. His practical approach, coupled with a deep understanding of organizational dynamics, ensures that your executive leadership team gains the clarity and alignment needed to overcome challenges and capitalize on opportunities in today’s fast-paced business environment.
Elevate your executive leadership team to new heights with Perry’s transformative strategic facilitation. Reach out today to explore how our services can help your team thrive and achieve exceptional results. Together, let’s unlock the full potential of your organization’s leadership and drive lasting success.

The Pinnacle Principle
People
Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

The Pinnacle Principle
Purpose
The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

The Pinnacle Principle
Playbook
“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

The Pinnacle Principle
Performance
Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

The Pinnacle Principle
Profits
A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

The formula to success: the Pinnacle Principle
People + Purpose + Playbook + Performance = Profits
People
Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.
Purpose
The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.
Playbook
“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.
Performance
Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.
Profits
Emerge from this recession even stronger than before.
Gain control
Grow leaders who grow companies.
Simplify your business
Implement a proven, profitable framework to scale up your people, processes and profits.
Be confident
Move your business upward with more clarity and confidence in your future.
The Journey Before Us
Have a conversation
Audition As Your Guide
Start Your climb
Embarking on the journey to reach the summit requires a unique blend of patience and a steadfast determination to play the long game. This path is not for the faint of heart, as it demands a relentless focus on your goals and a commitment to putting your best foot forward at every step along the way. If it were an easy feat, everyone would be doing it. But you, as a driven individual, understand that greatness is reserved for those who are willing to push beyond their comfort zones and strive for excellence.
Pinnacle:
Five Principles that Take Your Business to the Top of the Mountain
– Steve Preda and Greg Cleary
Do you own a small business with more than a handful of employees? Are you frustrated that your organization has flatlined? Do you feel drained by working long hours and only dreaming of having an energized team ready to step up and lead? Do you nurse an ambition to scale your business into one that dominates its niche? Are you concerned that time is running out and you may never fulfill your dreams?
There is a system that enables you, the entrepreneurial risk-taker, to acquire the business skills and structure you need to play bigger and dramatically grow your privately held business, without getting an MBA. Welcome to the Pinnacle journey!
We have created a formula that is applicable for any company, while still being customizable for your business. We believe that there are five things you need to obsess about as an entrepreneurial leader. These are: People, Purpose, Playbooks, Perform and Profit.
We have broken these principles down to fifteen practices that help you clarify and implement the five Pinnacle Principles in your business. Dive in to learn what these are and how they can make your company unstoppable.