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Research and evaluate the potential impact of new ideas, concepts, and ways of being. Expand your thinking with the willingness to confront your own beliefs about yourself and others.


Act yourself into a new way of being. Here, there is no failure...only feedback.  Embrace discomfort as your test your hypotheses. Rapid iteration provides the fuel for learning.


Begin with purpose to set intention. Listen to that internal voice to get clear on who you are meant to be and why.  Once you connect your head and your heart, the journey begins.

Frequently Asked Questions About My E3 Framework
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What is the E3 Framework for Relentless Leadership?


My "Explore, Experiment, and Evolve" framework for Relentless Leadership is about embodying a dynamic approach to continuously grow both personally and professionally.  It starts with the urge to constantly seek out new ideas and opportunities (Explore), then putting those ideas into practice to see what works and what doesn't (Experiment), and finally learning from these experiments to refine and improve (Evolve).


This cycle fosters a leadership style that is proactive, adaptable, and always forward-thinking, ensuring that I and the organizations I partner with are well-equipped to navigate the complexities of change and achieve long-term success. By embracing this methodology, I create an environment where Relentless Leaders thrive on challenges and are committed to perpetual improvement and innovation.

How can the E3 Framework benefit a leader?


My "Explore, Experiment, and Evolve" framework can profoundly benefit those I coach by guiding them through a transformative journey that enhances their leadership capabilities.


By encouraging them to Explore, I help them open their minds to new perspectives and ideas, fostering a sense of curiosity and willingness to venture beyond their comfort zones. The Experiment phase allows them to apply these insights in real-world scenarios, learning through action and discovering what works best in their specific context. Finally, as they Evolve, they refine their strategies and approaches based on their experiences, leading to continuous improvement and adaptation.


This cycle promotes a leadership style that is resilient, innovative, and responsive to change, preparing them to lead with confidence and effectiveness in an ever-evolving business landscape. Through this process, the leaders I coach develop a deeper understanding of themselves and their teams, enabling them to create more impactful, sustainable results.

Is the E3 Framework suitable for all types of leadership roles?


My "Explore, Experiment, and Evolve" framework is versatile and impactful for leaders at all levels, from emerging leaders to seasoned executives. This approach is rooted in the belief that leadership development is a continuous journey, not confined to a specific stage in one's career. By fostering a mindset that embraces exploration, leaders at any level can uncover new insights and opportunities for growth.


Experimentation allows them to apply these learnings in practical settings, fostering innovation and resilience. As they evolve, they refine their leadership style, becoming more effective and adaptable. This cycle of growth ensures that leaders, regardless of their current level, are equipped to navigate challenges and lead with confidence in a rapidly changing world

How does the E3 Framework integrate with existing leadership theories?


My framework complements traditional leadership theories by integrating their foundational principles with a dynamic, iterative process that encourages ongoing learning and adaptability. Where traditional theories often focus on established leadership styles and traits, my approach adds a layer of continuous personal and organizational growth through exploration, experimentation, and evolution.


This unique element fosters a culture of innovation and resilience, aligning with the transformational leadership theory's emphasis on inspiring change but further emphasizing the personal journey of growth and adaptation. The synergy between this framework and traditional theories lies in the combination of established leadership qualities with a proactive, experiential learning cycle, offering a holistic path to effective leadership in today's fast-paced and ever-changing environment.

Can the E3 Framework be customized for individual needs?


The E3 framework is inherently flexible, allowing it to be tailored to meet the specific needs of individuals, teams, or organizations. In the Explore phase, the focus areas and topics can be customized based on the unique challenges and opportunities being faced.


During the Experiment phase, the strategies and actions implemented can vary widely, depending on the goals and context of the team or organization, ensuring relevance and impact.


Finally, the Evolve phase is about personal or collective reflection and growth, which is guided by the specific outcomes and learnings achieved through the experimentation. This customization ensures that the framework not only addresses the immediate needs of the leadership but also supports long-term development and success in a way that resonates with the specific environment and objectives of everyone involved.

What resources are available for learning more about the E3 Framework on my own?


If you would like to learn more about how to apply the E3 Framework on your own, you have a few different ways:


  1.  Download my free eBook on the E3 Framework and Relentless Leadership (and actually read it.)

  2. Subscribe to my Potential Leader Lab Podcast that is available wherever you get your podcasts. I produce new episodes twice per month.

  3. Schedule an introductory call or meeting with me and we can discuss other ways you can apply these concepts in your life, relationships and work
How can one start implementing the E3 Framework in their leadership practice?


Anyone can integrate the E3 framework into their existing leadership practice by first embracing a mindset of curiosity and openness to new ideas and approaches (Explore), then actively applying these new insights to real-world challenges within their scope of influence (Experiment).


Following this, they should reflect on the outcomes of these experiments, learn from both successes and failures, and adjust their strategies accordingly to better meet the needs of their team or organization (Evolve). This process encourages a proactive stance towards leadership development, making it a living practice that evolves with both the leader and their environment, fostering continuous improvement and adaptability.

Vistage Member - Jay Schmidt

"I think the biggest impact Perry has had on me would be helping me to recognize the times when I need to focus on myself. I am a more thoughtful and conscious business leader because of Perry.

Jay Schmidt,
Director of Business Operations

Vistage Key Executives Group Member
Vistage Member - Nate Riggs

"Perry’s approach is truly unique and has helped me to build more focus and drive better results in my business as well as build bonds of friendship and trust with my fellow group members.  He is an amazing Vistage Chair and leader.

Nate Riggs,
NRMedia Group, LLC.

Vistage Key Executives Group Member

Your Goal Isn't Success.

It's Acting Your Way Into a New Way of Being.

During the journey, you’re monitoring feedback from yourself and others. You’re gathering data points. You’re observing what worked, and what didn’t work. All that data becomes fuel for your next cycle of Explore, Experiment, Evolve.

The goal? To take continuous action toward becoming the best version of yourself. A you that you’d be proud of every day. An extraordinary leader with a relentlessly positive impact on the people around you.

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